Considering only one side of the industry during negotiations leads to what?

Focusing solely on one side of the industry during negotiations often results in a demand rather than a true negotiation. This is because when negotiators only represent their own interests without considering the other party's perspective, it shifts the interaction from a collaborative process to one of unilateral assertion. In such cases, the negotiation does not allow for dialogue or compromise, which are essential components for mutual agreement and successful negotiation outcomes. The one-sided approach can lead to rigid positions where parties are unlikely to engage in the give-and-take necessary for finding middle ground or achieving a satisfactory resolution for both sides. This highlights the importance of understanding and integrating the interests of all parties involved in negotiations to foster a constructive environment.